In 1996, Justine Clay moved from London to New York and promptly fell under the city's spell. She landed her first job in New York at a prominent design studio and while she learned the various aspects of design and advertising on the job, Justine realized that she had a knack for dealing with the specific needs of creative talent and clients. This led her to join an up and coming creative management agency where she spent 8 years helping to build and manage the company's roster of talent and client list.
In 2005, Justine branched out and began a new breed of agency named Plum Creative. Since opening the doors, Plum has worked with a variety of clients – developing a reputation for working with the best creative talent and handling each project - large or small - with enthusiasm, passion and professionalism.